Sevenfriday "Caipi" P1C/04 features white ceramic all over with just a dash of lime.

Sevenfriday "Caipi" P1C/04 features white ceramic all over with just a dash of lime.

CAIPI, [kajpiˈ], adj. origin SF, meaning HAVING FUN UNDER THE SUN The latest iteration from SEVENFRIDAY is perfectly timed to make the most of th...
The Timeless Father’s Day Gift Guide

The Timeless Father’s Day Gift Guide

Our fathers fulfill all these roles in our lives and more, guiding us to become who we are meant to be. For this coming Father’s Day, Red Army Watches has handpicked a special selection of 9 timepieces that any dad would cherish in our Timeless Father’s Day Gift Guide. For Fathers Who Love the Deep Blue Sea to Dads Who Define the Rule of Cool. 

Simply made for FUN!

Simply made for FUN!

What’s blue, white and black, all in a package of bold, sporty fun? It’s the all new SevenFriday PC3/08! The watch immediately strikes and strikes hard with its white animation ring contrasting against the bezel with Azure blue Berlac paint.
Sevenfriday P3C/09 Orange Carbon

The Best Vitamin C Can Be Found In All Things Orange

After seeing Red, after feeling frosty White, we now urge you to take your vitamin C! And that vitamin C can only be found in SEVENFRIDAY's new Orange Carbon.
YFPF Your Favourite Pyjama Festival

YFPF Your Favourite Pyjama Festival

Forget social distancing, at the YFPF you can party from the comfort of your home! Be prepared to meet new people, have intimate talks with the artists, and most importantly get dancing, so we recommend you push some of your living room furniture to the side because the performance you’re in for is sure to make you want to move!
Adrenaline burst with the SEVENFRIDAY P3C/04 "Red Carbon"!

Adrenaline burst with the SEVENFRIDAY P3C/04 "Red Carbon"!

Like a crimson flag to a bull, the new SEVENFRIDAY watch P3C/04 Red Carbon will set your heart racing and ignite a passion that will only be quenched by strapping this unique piece to your wrist! 
The combination of carbon fiber animation ring, red resin highlight, red lacquered screw-down crown, are features that will push your ticker, the one inside, into the red zone.
SevenFriday S1/01M Now in Stainless Steel Bracelet

SevenFriday S1/01M Now in Stainless Steel Bracelet

The S1/01M is the timeless S1/01 with a factory fitted metal bracelet. The metal bracelet has been specifically designed in-house, in order to fit perfectly with our iconic case in terms of style, quality and comfort. 
The New T1/01 a.k.a "COCORICO" Off-series

The New T1/01 a.k.a "COCORICO" Off-series

The New T1/01 "COCORICO" Limited to 450 pieces Hardly an awe inspiring animal. Yet this Gallic Cockerel has come to symbolize France as the cradle...
Sea, Sand And....SevenFriday

Sea, Sand And....SevenFriday

Upgrade your beach attire.  Calling all beach-goers everywhere, 7F is releasing the SevenFriday P3C/03 BEACH CLUB. The translucent aqua blue of its...
It's Big. It's Bad, And It's Crash

It's Big. It's Bad, And It's Crash

The GMS2/02 Big Crash Off-Series bracelet deconstructs the system of drive trains and gearing found in early transmissions like steam engines and horse-powered machinery. 

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