SEVENFRIDAY FreeDB FDB/01 aka "Purity" & "Innocence"

28,380.00 MYR


SEVENFRIDAY always takes the road less traveled; exploring uncharted territories is in our DNA! SEVENFRIDAY is used to being the rebel child in the world of watchmaking. Since 2012, they’ve redefined the traditional watch shape, partnered with artists, and gone crazy for color. SEVENFRIDAY has always been ahead of its time and embraced the future.

An ever-curious and innovative mindset led the SEVENFRIDAY team to abandon what we understand under watchmaking and embrace the future! The first FREE- D burst into the market like a meteor, and its unique design, paired with the characteristics of the material, made it a crowd favorite. Now, the time has come for the FREE-D B.

The FREE-D series's appeal starts with the material's sustainability and innovative nature. The PA11 & PA12 used to print the timepieces was consciously chosen due to its unique properties. This material may be new in the world of watches, but it has been tested, proven, and used for a while in the medical, aerospace, and racing sectors.

The popularity of this polyamide comes down to this: it is light, durable, and yet very flexible. For these reasons, it is equally suitable for producing medical instruments and constructing an intricate watch. Equally important is the sustainability of the PA11, a characteristic SEVENFRIDAY valued in their search for new construction possibilities.

The versatility of the material and its endless possibilities were big advantages in the design of the FREE-D B.

The material provided the perfect blank canvas for innovative design and ideas others would consider crazy. The inspiration behind the design is instinctive and visible. A futuristic approach to an amalgamation of vegetal and animal. Reminiscent of an insect, the ‘shell’ of the FREE-D B, produced in one part and snapped into place, protects the dial and movement. Not only is the design inspired by shapes we see in nature, but its look reflects the organic nature of the material.

It is evident that the medium plays a significant role in the product design; the inspiration behind the FREE-D B is the process of printing and the properties of the PA11 and PA12. Using this unconventional method, SEVENFRIDAY created a design that could never be executed with traditional materials. The FREE-D B is a fascinating leap into the future but, nonetheless, instantly recognizable as a product universe. of the SEVENFRIDAY universe.

Moreover, as the vibrant history of SEVENFRIDAY shows, the brand has always loved working with color. The FREE-D B is available in white, turquoise, and pink. As is the case for previous series and collections, the colors were chosen partly due to their symbolism and the feelings they evoke. White is purity and innocence, turquoise is success and good fortune, and pink is love and compassion.

If we had to choose three words to describe the FREE-D B: design, innovation and sustainability !

The release of the FREE-D B will be limited to 30 pieces per color.



SEVENFRIDAY is a global lifestyle brand that creates industrial inspired watches, eyewear, apparel and accessories for individuals around the world who live everyday like it’s Friday.

Pushing and challenging the norms within the industry according to our own beliefs, dreams and experiences, SEVENFRIDAY is a life attitude.

‘Show me, don’t tell me’ is the brand’s tagline with a focus on the emotional instead of rational; action instead of words; creativity instead of unquestioned standards.

Join the community and share the #liveSEVENFRIDAY attitude!

Technical Specifications


- Space Capsule: W(3-9H) x H(6-12H): 44.8mm x 45mm

- Thickness: 14.9mm (incl. domed glass)

- Space Capsule with 3D printed protection gear: W(3-9H) x H(6-12H): 52.9mm x 55.4mm

Thickness: 23.7mm (incl. top wings over top domed glass)


- Case: Stainless steel 316L

- Logo Plate: Stainless Steel, screwed on a 3D printed shell in PA11 MJF

- Movement: Swiss Automatic movement Sellita SW300-1

- Water resistance: 3atm

3D DIAL: PA12 MJF in White

- Domed discs for hour, minute and second indication

- Black galvanic finishing

- Indicators and numbers in silver

- Read the hours at 12H and read the minutes at 6H

- Surrounded by CNC machine pointer in stainless steel


- 3D printed rotor cover in PA11 or PA12 MJF with Riley logo

- Caseback is equipped with NFC Chip that allows authenticity verification through the SEVENFRIDAY App for iOs and Android


- Front: TV shape domed sapphire glass with inner antireflective coating

- Backside: Round shape domed sapphire glass with inner antireflective coating


- White hand stitched calf skin leather

- Strap insert in 3D printed PA11 MJF in grey

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