Montres Choisi story begins in 1929 with the founding of a family business in Bienne, the heart of watchmaking in Switzerland. The company produced numerous mechanical timepieces under its own label "CHOISI SUISSE ", accepting only perfection and manufactured watches of the highest quality. The company also developed rapidly and earned an excellent reputation of being a 3rd party manufacture for the assembly of watches and development of movement complications such as chronographs, watches with moon phases etc., many of which were supplied to leading Swiss brands for the creation of their own timepieces.
In 2013 under a new ownership, Montres Choisi reintroduced the art of fine watchmaking with designs that encapsulate the enduring classics from the bygone era. With this rebirth, Montres Choisi is able to continue its fine tradition of producing quality Swiss made timepieces at a price point that is accepted by the masses.