The Electricianz is about bringing top quality driven by Swiss know-how in watch-design and technology, at an unprecedented price-point. Based in Bienne Switzerland, The Electricianz's designs are inspired by electricity. Electricity is the rawest expression of energy. It is a flow, the invisible link that connects, penetrates and gives life to the world. Strongly influenced by contemporary visual arts and underground cultures, The Electricianz's original design makes the watches’ inner mechanism, powered by electricity, visible.