Chromatic Is Back!
Barely a year after entering the Swiss watch scene (and did our “little” creations make a splash then) SEVENFRIDAY’s resident boffin decided a mere 12 months later to strike again, and make a splash, a colourful one this time!
Inspired at its core by Industrial Design, SEVENFRIDAY is all about metal and material, shiny or matt; chunky technical instruments more at home in a steampunk world. Well, what our creative little guru discovered was that colours and bright ones too had made a transformative appearance in that otherwise steamy and steely environment. Robots for instance were painted a bright orange to warn the rather weaker humans to stay clear lest their red blood gets spattered all over the shop floor.
That revelation that not only form but also colour follows function prompted the creation of a completely new set of coloured P-series, with distinctive silicone animation rings.
Today, 10 years later, COLOURS ARE BACK!
This new chromatic range has matured and now benefits from the learnings and refinements acquired over our decade-long journey. Nestled in the more technical PS range, the watches’ animation ring is made of a special combination of carbon fibre and coloured resin, the latter matching the dial, strap colour and the Berlac filled bezel.
The dial retains its complicated multi-layered design, now with added honeycomb cutouts and skeletonized sections and is protected by a sapphire crystal. The crown, not just fancy with its coloured logo, but useful as it screws down to prevent any unwanted water ingress.
Some of the stuff you have grown accustomed to remains, thankfully. The trusted Miyota automatic movement for instance, the inimitable and robust case construction and our rather special NFC chip, giving you a safe authentication. But that’s not all. It also includes a service warranty extension and an access to the world of UPO7F, a collective of like-minded individuals who seize every day as if it’s a Friday.
So seize yours, watch that is, before you get Green with envy! Check out the Colour Carbons here .
