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Meet PE1/01 : a seamless evolution from the classics, expanding SEVENFRIDAY’s journey into retro-futuristic style. Here, brutalism meets aerodynamism in a design inspired by the raw aesthetics of industrial heritage, with dial elements that echo the familiar charm of rumbling classic speakers and the precision of a hard disk drive. The central disk, reminiscent of spinning digital memory, brings hypnotic movement to a clean, minimalistic dial—organized, timeless, and effortlessly cool. Encased in an aerodynamic, rounded case, the PE1/01 embodies the MAYA principle: ‘Most Advanced, Yet Acceptable,’ balancing innovation with a sense of familiarity. More than just a watch, it’s a statement of attitude—a natural evolution of the SEVENFRIDAY attitude: daring in design, grounded in lifestyle.
About SEVENFRIDAY
SEVENFRIDAY is a global lifestyle brand that creates industrial inspired watches, eyewear, apparel and accessories for individuals around the world who live everyday like it’s Friday.
Pushing and challenging the norms within the industry according to our own beliefs, dreams and experiences, SEVENFRIDAY is a life attitude.
‘Show me, don’t tell me’ is the brand’s tagline with a focus on the emotional instead of rational; action instead of words; creativity instead of unquestioned standards.
Join the community and share the #liveSEVENFRIDAY attitude!
Case: Stainless steel case
Size: 44.5mm (3H-9H) x 44mm (12H-6H)
Bezel: Bezel grooved line refilled with Matt Black Berlac lacquer
Caseback: Polished and sunray brushed caseback. Watch in connection with the SEVENFRIDAY App (iOS & Android), thanks to an NFC chip embedded in the caseback, allows secured authentication and registration
Dial: Four layers construction. Black inner sloped soft touch finishing plate with high relief logo and circle lineOuter ring in galvanic gunmetal with polished and sunray brushed parts9h marker outlined in galvanic black opalin and filled in with glossy whiteBlack galvanic sandblasted base plate, covered with a central plate in Rhodium finishing (45º brushed)Opening on the 9h side (65º angle).
Discs and hands: Hour: Disc, Galvanic black Opalin hour disc with relief printed glossy white printed numbers and tracksMinute: Hand, Fine sandblasted Rhodium with matt black details and pointer filled in luminous whiteSecond : Hand, fine sandblasted rhodium with matt black circle
Glass: Sapphire glass with anti-reflective coating at the bottom
Strap: Black Genuine calf leather strap with black stitching and stamped SEVENFRIDAY in the backStainless Steel butterfly clasp with engraved SEVENFRIDAY logo
Water Resistance: 5ATM
Engine: 3 Hands/Date, Automatic TMI NH35, made in Japan, 41 hours power reserve
