Alexander Shorokhoff M.I.K.E.: A Jumping Hour Watch With a Mission There are watches designed to measure time, watches created as objects of art, and occasionally, watches that attempt to give time a greater meaning. The...

In contemporary watchmaking, collaborations are everywhere. Yet very few feel genuinely purposeful. Some collaborations simply merge two logos onto an existing watch. Others produce limited colours or cosmetic changes that quickly fade into the endless...

Some watches are designed to tell you the time as quickly as possible. The Alexander Shorokhoff Chrono-Regulator asks you to slow down and look. At first glance, the Chrono-Regulator can feel slightly disorienting. There are...

The SEVENFRIDAY P1C/06 Bubble Gum is more than a colourful mechanical watch. It represents a growing shift towards personality-driven watch collecting, where creativity, self-expression, and independent design matter just as much as tradition and heritage.

The Alexander Shorokhoff Sixtythree reinterprets the elegance of 1960s dress watches with a rare cylindrical sapphire crystal, curved dial, and Swiss ETA 2892 automatic movement. A distinctive timepiece that blends vintage inspiration with contemporary craftsmanship.

If you follow the watch world at all, you’ll know that the Grand Prix d’Horlogerie de Genève — the GPHG — is as prestigious as it gets. Sometimes called the “Oscars of watchmaking,” it’s the...