From the inspiration of this glorious body of water, the wavy guilloché of the Neva dial was born. 

Alexander Shorokhoff has also won this year's iF Design Award 2021 and is thus one of the winners of the world-renowned design label. The award was given to the beautiful model "Levels" of the Avantgarde...

Alexander Shorokhoff shares a journey of time and artistry with his latest timepiece collection It’s not often you get to meet the founder and creator of one of the world’s most unique watch brands but...

  Alexander Shorokhoff Winter The blistering cold of the winters from Alexander Shorokhov’s homeland is the key inspiration behind his ‘Winter’ watch. Created as an allegory to the consequences of the climate change and to...

Around the world, there are countries that have established themselves as watchmaking nations. These countries not only have the artisans and technicians making timepieces but also possess related industries or access to such industries relatively...