Founded in 2012 in Zurich, SEVENFRIDAY challenged the conventions of traditional Swiss watchmaking from day one. Recognised for its iconic squircle-shaped cases, multi-layered open-worked dials and industrial-inspired construction, the brand created a category of its own — one that sits between contemporary design object and mechanical timepiece.

SEVENFRIDAY watches draw inspiration from industrial machinery, urban architecture, typography and modern creative culture. Every detail is designed to create depth, texture and personality on the wrist.

Inside, selected models are powered by reliable Japanese automatic movements while being assembled and finished to Swiss quality expectations — delivering distinctive design with everyday wearability.

From the original P-Series that introduced the world to SEVENFRIDAY, to the more refined PE-Series, expressive PS-Series, adventurous ME-Series, and playful C-Series, each collection carries its own identity while staying true to the brand’s unconventional DNA.

At Red Army Watches Malaysia, we curate the complete SEVENFRIDAY experience through official warranty support, new launches and selected novelties.

Explore the latest SEVENFRIDAY watches and discover mechanical design that refuses to follow tradition.