SEVENFRIDAY launched in Zurich in 2012 and immediately broke every rule about what a Swiss watch should look like. The signature squircle cases, layered mechanical dials and modular construction are unmistakable. These are watches built for people who find conventional luxury watches boring — pieces that reference industrial machinery, urban architecture and typographic design in equal measure. Powered by Japanese automatic movements and built to Swiss quality standards, SEVENFRIDAY occupies a rare space: genuinely bold design at an accessible price point. Red Army Watches Malaysia is the official authorised retailer, carrying the full P. PE, PS, ME and C-series collections.