CIGA Design M-Series Edition - Three Styles in One Watch
Featuring a breakthrough inner case with interchangeable external bezels, this one of a kind timepiece allows for complete freedom to the user to switch and explore to their heart’s content.
As single fixed cases has been used abundantly throughout the history of watchmaking, CIGA Design aims to cause a little disruption to the norm with a flexible mechanical replacement mechanism that allows the bezel to be interchanged with 1 of 3 different styles.
The Floating Movement
Features a transparent inner cover, utilizing its three-dimensional structure. Its presents an incredible look that seems to be suspended in the air. The outer ring of the movement creates a unique gear scale. It features a 60-gear watch scale in addition, guaranteeing the primary countdown function. It brings the audience a unique experience of mechanical art.
Innovation Unlocks a Whole New Meaning To Sleight of Hand
Single fixed case designs have been used throughout the history watchmaking. Our "three cases in one movement" concept offers you the freedom to change your style to match the occasion.
The flexible mechanical replacement mechanism allows the bezel to be switched by simply by pressing two buttons.
About CIGA DESIGN
CIGA Design is China's first original designer watch brand led by Mr. Zhang Jianmin, one of China's Top 10 Industrial Designers, since he founded the company in
2016. CIGA has won a total of 16 international design awards by virtue of its excellent original designs. So far, CIGA has reaped the largest number of international
design awards among its Chinese peers and the only Chinese watch brand winning the GPHG prize. CIGA has nine of the thirteen Red Dot Awards for watches in
China. It's also the winner of both the German Red Dot Award: Best of the Best and the iF Gold Award for product design in the domestic watch industry. In 2019,
CIGA was nominated for GPHG, which is known as the "Oscars of the watch industry", making itself the first Chinese watch brand in GPHG's List of Winners. In
2021, thanks to its innovative designs, CIGA design was again selected as one of the global TOP 3 finalists in the German iF Design Award 2017-2021. In the same year, the U Series Blue Planet won the Challenge Watch Prize in GPHG 2021-a breakthrough for
Chinese watch brands, showcasing to the world the strength of Chinese original design.