SO YOU THINK YOU’RE BRASSY? WELL THINK AGAIN!!
When it comes to confidence, nothing beats the new PS2/01. This new iteration of the much sought after S2/01 now comes with subtle refinements that make it broodier, more menacing than before. Yet ever sturdier.
First the inner gunmetal bezel encircles firmly the hour/minute ring where 10 applied bronze indexes strongly state their positions, even glowing when night falls. Then the dial itself is simply vertically striped, leaving only space for the essential, the beating heart of the watch itself, and a strong arrow, not trying to pierce it but highlighting the seconds’ disk.
The animation ring in galvanised antique brass brings about an industrial, utilitarian feel. The flat top stainless steel bezel with a large bevel juts out ready to face up to anything life can throw at you. And to top it all o, the sapphire crystal glass glints
as if relishing the challenge!
But what hasn’t changed is the great things you have come to expect from SEVENFRIDAY. Things like their 5-layers dial construction or our embedded NFC technology, which uniquely allows you to authenticate your watch; after all only the
original will do!
The PS2/01 - it’s bold, aggressive and yes possibly a bit showy - are you up for it?
NOTE: We reserve the right to refuse orders for countries where a SEVENFRIDAY distributor is present.
About SEVENFRIDAY
SEVENFRIDAY is a global lifestyle brand that creates industrial inspired watches, eyewear, apparel and accessories for individuals around the world who live everyday like it’s Friday.
Pushing and challenging the norms within the industry according to our own beliefs, dreams and experiences, SEVENFRIDAY is a life attitude.
‘Show me, don’t tell me’ is the brand’s tagline with a focus on the emotional instead of rational; action instead of words; creativity instead of unquestioned standards.
Join the community and share the #liveSEVENFRIDAY attitude!
