A horologic celebration of the most recognizable liveries in motorsport history The Fastback GT Truffelhunter commemorates the outlandish livery of the 917/20. A Stuttgart born one-off prototype developed to race as an aerodynamics test car...

Alexander Shorokhoff shares a journey of time and artistry with his latest timepiece collection It’s not often you get to meet the founder and creator of one of the world’s most unique watch brands but...

Upgrade your beach attire.  Calling all beach-goers everywhere, 7F is releasing the SevenFriday P3C/03 BEACH CLUB. The translucent aqua blue of its animation ring is made of acetate normally reserved for SevenFriday Sunnies and mirrors...

  Alexander Shorokhoff Winter The blistering cold of the winters from Alexander Shorokhov’s homeland is the key inspiration behind his ‘Winter’ watch. Created as an allegory to the consequences of the climate change and to...

In 1926, Rolex introduced the Oyster. Thus, the first ‘waterproof’ watch was born. The word ‘waterproof’ for watches was subsequently changed to ‘water resistant’ as nothing in the world is truly absolute. In any case,...

What makes a good watch? That’s a question that is often asked and actually a rather difficult one to answer in a straightforward manner. One may think that the brand alone is sufficient when considering...

The great watchmaking nations of Switzerland, Germany, Japan, Russia and China, all have their own respective well-known movement manufacturers. Watch brands that make watch movements exclusively for use for their watches are called manufactures. These...

As one of a few exclusive companies the workshop in Pforzheim can look back on a long tradition. Whereas in the 1940s a Laco was an indispensable tool in the cockpit, today it is an...

The Swiss watch industry has been in existence for several centuries and brands coming from Switzerland have built their legendary reputation on the production of beautiful, accurate and reliable watches all this while. For many,...