Swiss lifestyle brand Sevenfriday continues to redefine the watchmaking landscape with the introduction of the PE2/01, a striking new model within its ME- and PE-Series collections. The PE2/01 marks a refined evolution of the brand's...

SEVENFRIDAY continues to push boundaries with the PE-Series, a collection that redefines modern watch design with a striking retro-futuristic aesthetic. Inspired by industrial elements and streamlined forms, these timepieces offer a unique blend of mechanical...

IMAGINE A CROSS BETWEEN FUTURISTC DESIGN AND ITALIAN ELEGANCE… The M-EVOlution is upon us. Ten years ago, SEVENFRIDAY surprised the industry with the launch of the Mseries. Now, The M-EVO strikes the perfect balance between...

What is it that inspires our designer and how does a watch like the M-Series evolve? 

Barely a year after entering the Swiss watch scene (and did our “little” creations make a splash then) SEVENFRIDAY’s resident boffin decided a mere 12 months later to strike again, and make a splash, a...

In the spirit of Brigitte Bardot's iconic song and the nostalgia of sun-soaked summer memories, SEVENFRIDAY presents the T1/09 Beach Club watch. With its vibrant colors and cheerful design, this timepiece encapsulates the essence of...

SEVENFRIDAY draws inspiration from design movements that have stood the test of time. One of these is the Bauhaus design movement, which originated in Germany in the early 1920s. Bauhaus design is characterized by simple...

Are you ready to embark on an intergalactic adventure? Then look no further than the Sevenfriday M3/07 Spaceship, the ultimate timepiece for budding Starjockeys. With its utilitarian design and menacing style, the M3/07 Spaceship oozes...

Shake off the shadow of the pandemic and enter the light with the SevenFriday T-Tiger! Made specifically to celebrate the Year of the Water Tiger as well as to signify the upcoming wonderful times ahead.