"For centuries, the active roles within the watch industry have been dominated by men, cultivated an uneven playing field in the process. Along the way, it created an industry narrative whereby women’s watches are typically gifted from their men. More recently, however, brands have come to realize the potential of marketing their products direct to the female half of the world’s population."
SevenFriday and Micah’s Voice – Building a Foundation of Hope with Time – an interview with Shawn Stockman of BoysIIMen and SevenFriday founder Daniel Niederer
Boyz II Men成员Shawn Stockman因为自己的双胞胎儿子Micah被诊断出患上自闭症，深深感受到父母所需要承担的压力，因此在2013年与妻子在2013年成立Micah's Voice非营利组织。SEVENFRIDAY了解Micah's Voice的成立目的后，在2015年发布P3/01限量款，协助组织筹募资金。今年，双方再次携手，希望能帮助更多自闭症患者家庭走出困境。马来西亚Red Army Watches特别安排了Zoom视讯访问，让我与Shawn Stockman和SEVENFRIDAY创办人Daniel Niederer隔空聊聊双方的合作。
SEVENFRIDAY又捎来一款P系列表款— P1C/04 Caipi，清新的白色色调和青柠色调组合，充满了夏日的气息。SEVENFRIDAY就是希望你能好好享受夏日的美好时光。
Made in collaboration with independent Vallée de Joux manufacturer Dubois Dépra, the Gorilla Fastback Thunderbolt is a wonderful example of the master watchmaker’s craft using the finest materials available with liberal use of ultra light and tough titanium alloy in most of its fittings.
"From Singapore and Japan to Russia and Germany, these niche watch players have their own individual quirks that allow them stand out in style."