"For centuries, the active roles within the watch industry have been dominated by men, cultivated an uneven playing field in the process. Along the way, it created an industry narrative whereby women’s watches are typically gifted from their men. More recently, however, brands have come to realize the potential of marketing their products direct to the female half of the world’s population."
RAW In The News
Laco Augsburg Olive 42 timepieces redefine military chic
"The Laco Augsburg Olive 42 and Aachen Olive 42 sport an earthy shade of olive for its 2021 edition with striking, functional typography illuminated by Superluminova ‘Old Radium’ with its characteristic neon green glow in dim conditions for unsurpassed viewability and clarity under all light conditions."
SevenFriday P3C/04 Red Carbon has you seeing red in a good way
"To make the P3C/04 Red Carbon truly unique, SevenFriday have embellished it with a red line made of glass fiber resin across the bezel, vivid red printed relief highlights and a stamped pattern on the dial and a beautiful calf skin leather strap inlaid with red seat belt nylon with the SevenFriday logo emblazoned on the side."
8 Under-The-Radar Watch Brands For The Insta-Savvy Generation
"From Singapore and Japan to Russia and Germany, these niche watch players have their own individual quirks that allow them stand out in style."
